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Starting A Blog :: Blogging Is Not A Get Rich Quick Biz

by Kayla on March 16, 2011 in Blogging Basics

This is the first part of the Starting A Blog series, a series designed to help you start a blog – or improve one you already have.

When I first started my web design business, I supplemented my income by working from home for a local company as a Blogging/E-Commerce Coach. I would “virtually” meet each client for a one hour training session every week to help them select name/domain of site, set up their website & train them on a blogging or e-commerce platform (whichever fit their business model). Then, depending on how quickly they learned & how many training sessions were part of the package they purchased, I would move on to tips for marketing & improving their site for it to be successful.

A few months into the job, I became the “fixer” – my schedule wasn’t being filled with brand new clients, but with unhappy clients, who had already finished their coaching sessions (with a different coach). The first conversations with these clients were always interesting, as they directed their dissatisfaction with their website & the company at me, the employee. However, by the end of that first phone call, we had identified the problems, had a plan in place to fix them & the client was optimistic.

Although a few problems were due to a previous coach, the majority of the problems were that the clients expected to be making a full-time income from their website once it was set up. They did not realize that it would actually take a lot of work on their part. This was not the clients’ fault – no one had told them otherwise, until I did. Unfortunately, the companies they had purchased these exorbitant website packages from (third-parties who sold the packages & then passed the clients to the company I worked for), had implied that this was a way for them to “get rich quick” & they’d make their money back in the first month. (Once I became aware of this information, and the fact that the upper 4- to 5-figure website packages were little more than frippery, I quickly distanced myself from the company.)

I had to inform the clients that starting a blog is just like starting any kind of business, it takes a lot of work and time (that’s a lesson that some paid 10K to learn – I just saved you $10,000 – you’re welcome).

Yes, it is possible to launch a blog & have it become an instant success, but that still requires a lot of research, planning & marketing before the blog launches. A blog can only be successful & profitable if there are people reading it & it takes time to develop a readership.

My hope for you is that through this Starting A Blog series, you will learn how to start a blog efficiently & effectively, thereby setting you up for success. If you already have a blog, I hope that you’ll be able to take away some tidbits to help you improve your blog.

If you have any questions (related or not) along the way, don’t hesitate to ask – I’m sure someone else is wondering the exact same thing (I probably have, too!)!

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{ 1 comment… read it below or add one }

1 cybermagnetik May 22, 2011 at 11:17 pm

What a great web log. I spend hours on the net reading blogs, about tons of various subjects. I have to first of all give praise to whoever created your theme and second of all to you for writing what i can only describe as an fabulous article. I honestly believe there is a skill to writing articles that only very few posses and honestly you got it. The combining of demonstrative and upper-class content is by all odds super rare with the astronomic amount of blogs on the cyberspace.

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