project :: brady & associates redesign


project :: brady & associates redesign

by Kayla on June 8, 2010 in Portfolio,websites

Every now & then, I have the privilege of working with local {Kansas City} clientele. Although my KC clients are a fraction of my clientele, their projects are the most extensive. And Brady & Associates was my most extensive website project to date.

Brady & Associates has been providing staffing productivity benchmarking and variance resolution services to hospitals for more than 25 years. And {like me} the majority of their clients are not based here in Kansas City. With serving more than 600 hospitals across the U.S. and throughout Europe and the Middle East, Brady & Associates’ website is a fundamental representation of their business to current & prospective clients.

When Brady & Associates contacted me, they already had a website. Each page {of their previous site} contained various elements that were pieced together, and they desired a more consistent flow. Their flash-based navigation was not optimized for SEO. The homepage featured a continuously scrolling list of hospitals served, which was created in Flash {with no SEO juice added} and could be a distraction to visitors {since it did not give users the option to pause or slow the scrolling movement}. And one of the rudimentary elements for branding was completely missing from the site: the Brady & Associates logo. The site had no Content Management System, so a web developer was required to make any content changes. Needless to say, was ready for a makeover {and a CMS}.

The brady & associates old homepage.

Our main objective was to create an overall professional design that flowed smoothly from page to page & could be updated by the client. After thoroughly examining several Content Management Systems, I concluded that SilverStripe was the best CMS for the Brady & Associates redesign. I was impressed with SilverStripe’s extensive list of built-in features and it could easily be customized to meet every objective and feature Brady & Associates wanted and needed.

The brady & associates logo has a retro-modern look.

The logo for Brady & Associates is a great retro-modern design and needed to be prominently displayed on the redesign. Brady & Associates still wanted animation on the homepage, but we did it smarter {with SEO juice} & more user-friendly. I dipped into Flash {for the first time} and created an animated presentation highlighting why Brady & Associates is the hospital benchmarking choice {with complimenting HTML}. In the sidebar, I added animated client testimonials, with fade transitions, using JavaScript {and the animation pauses when you hover over a testimonial}.

A members only area was created to capture leads and reward members {those who register} with insider information {a win-win for members & Brady & Associates}. HTML templates were created to mimic PDF resources for reading secure information within a web browser and to make them searchable within the site. A self-assessment questionnaire was created, which calculates the visitor’s answers and assesses their need for new benchmarks. A drop-down navigation was integrated that could dynamically be updated as content was added to or dropped from the site. And since the previous site had a lot of content in different places, redirects had to be created – so that search engines recognized the new content & visitors {using old links} would be directed to the new content.

As I mentioned earlier, there was a lot to the Brady & Associates website redesign, and those are just the highlights.

The redesigned brady & associates website.

See the live site →

← Previous post ::

Next post ::

{ 1 comment… read it below or add one }

1 sprzątanie nagrobków February 18, 2011 at 1:32 pm

I will tell that youre a specialist at the area! Im launching an internet site soon, and your information are going to be very useful on behalf of me personally.. several thanks for all your assist yet as wanting all of you the success inside your business.

Leave a Comment

{ 1 trackback }